The joy of parenting

21 07 2008

Having recently had a small person come into our lives, my husband Richard and I are constantly amazed at the sheer amount of stuff that is accumulating in our house, all of it baby related. Babies, we’ve discovered, are the ultimate ‘new user category’.

First there’s the fact that you don’t know what the hell you’re doing, meaning you acquire a handful of baby books, all of which give you conflicting information and leave you more confused than you were originally. You spend half your pregnancy avoiding prawns and the other half avoiding Camembert only to find out that both are probably fine. Speaking of pregnancy, you’ll need a pair of those hugely attractive elasticised jeans (cringe), and spend 9 months in thongs because your feet are so fat you look like the elephant man.

Before the baby comes you need to organise the big ticket items – a pram (on which you can blow a couple of grand if you end up purchasing a Silver Cross), cot, change table, nursery furniture and baby monitor. Then there’s the clothes which they grow out of in a week. And you’ll want to stock up on nappies. Linen for the cot. Special toiletries. Then there’s the extra washing. Hanging out 8 zillion tiny little socks triples your laundry time.

You buy lots of useless things ‘just in case’. A wearable baby monitor was a waste of $180 when we discovered it didn’t clip on to disposable nappies properly. We also stocked up on wraps. Now I have 20 of the things which are redundant as we’re using plain old cot sheets which are much bigger (read: harder to wriggle out of). You buy lullaby CD’s then forget where you’ve put them.

Luckily there’s no need to buy any soft toys as well-meaning relatives will give you enough weird-looking bears and animals to upholster a padded cell, which you’ll also need after about day 4 of becoming a parent.

Ah, but it’s all good fun.

The pic, of course, is of my son Tyler.


Know your customer

19 05 2008

The FAIL blog always brightens my day… and shows the importance of accurate targeted advertising.


Photoshop boo-boos made public

6 05 2008

This blog keeps us designers on our toes (and provides a good laugh):


Come on now, enough CBA bashing

30 04 2008


Poor old Commonwealth Bank. They’re getting slammed left right and centre for their seemingly frivolous, self-indulgent ‘Determined to be Different’ series of tv commercials. At least they’re not recycling the same pretty young cashiers with Macleans smiles that banks have been using in ads for decades (thank you St George). Another vanilla bank ad is not what we need.


Ok, so Mad-Max koalas and a moth-eaten roo might be a little bit lame but for Pete’s sake at least they’re doing something different. And isn’t that the point? Perhaps the brand needs to be a little more prominent throughout the ads but they’re not bad. And love them or hate them, they’ve certainly generated a heap of publicity.





Woolies tries fresh idea

28 04 2008


The recent ‘Fresh Market Update’ series of tv commercials positions Woolworths as the epitome of their tag line. Cue friendly retail worker telling us what’s fresh this week and giving each item a personality with lines about where it’s from and the farmers that delivered it. Very clever Woolies: ingratiate yourself into the only market you’ve not got a stranglehold on, the ‘I’ll pay a bit more because I’m buying it from the source’, ‘support the little guy’, ‘it tastes better because it’s in season’ organic-loving, cashed up, gourmand customer.


Only problem is, Woolworths is by nature a monolithic, market-dominating force whose brand personality doesn’t really gel with the target market they’re trying to charm. It will be interesting to see if this tack works or if these Fresh Market Updates fall by the wayside.


Having said that, I will be picking up some broccoli this week, as per the smiling actor’s recommendation.